Federico Zanoni is a Milan-based Art Director helping ambitious brands define meaningful identities through strategic design solutions.
2x5
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Branding, Editorial
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2026
The 2x5 Stool is a unique piece of furniture: its creator, Matti Korpela, wanted something that could be built by anyone at home, using minimal equipment and a wooden board only. The identity, supported by a custom multi-layered assembly manual, reflects the DIY nature of the product while celebrating its high-end, clever design.
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2x5
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Branding, Editorial
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2026
The 2x5 Stool is a unique piece of furniture: its creator, Matti Korpela, wanted something that could be built by anyone at home, using minimal equipment and a wooden board only. The identity, supported by a custom multi-layered assembly manual, reflects the DIY nature of the product while celebrating its high-end, clever design.
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VTR_02.mp4
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9TO5
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Branding, Editorial
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2026
Art direction, branding, editorials and collaterals for 9to5, a clothing brand redefining everyday wear for fashion-enthusiasts of the creative industry.
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9TO5
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Branding, Editorial
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2026
Art direction, branding, editorials and collaterals for 9to5, a clothing brand redefining everyday wear for fashion-enthusiasts of the creative industry.
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VTR_02.mp4
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Dr. Guidi
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Branding
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2025
A distinctive visual voice for the healthcare market. Visualizing the complexity of holistic healthcare through a dot-based system, where the grid serves both as a diagnostic and representative tool. The project includes a grid generator that was developed to mimic the behavior of microorganisms in nature, resulting in both controlled and organic outputs.
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Dr. Guidi
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Branding
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2025
A distinctive visual voice for the healthcare market. Visualizing the complexity of holistic healthcare through a dot-based system, where the grid serves both as a diagnostic and representative tool. The project includes a grid generator that was developed to mimic the behavior of microorganisms in nature, resulting in both controlled and organic outputs.
DR. MARIO GUIDI_01.JPG
VTR_02.mp4
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DR. MARIO GUIDI_04.JPG
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Vera
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Branding, Editorial, UX/UI
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2026
Born in the heart of Milan, Vera is a contemporary florist shaping interiors through evocative flower arrangements. The art direction and branding work positioned Vera as a boutique shop appealing to atelier, niche shops, interior design studios and exhibition spaces.
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Vera
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Branding, Editorial, UX/UI
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2026
Born in the heart of Milan, Vera is a contemporary florist shaping interiors through evocative flower arrangements. The art direction and branding work positioned Vera as a boutique shop appealing to atelier, niche shops, interior design studios and exhibition spaces.
VERA_01.JPG
VTR_02.mp4
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Residue
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Branding, Packaging
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2026
Branding, art direction and packaging design for Residue, a contemporary deodorant focused on natural protection. The cliche breaking positioning, reinforced by the custom aluminum-finished packaging, contributed to defining Residue as a high-end lifestyle product. Typography, layouts and packaging are designed to blend together, creating a consistent elevated visual imagery.
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Residue
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Branding, Packaging
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2026
Branding, art direction and packaging design for Residue, a contemporary deodorant focused on natural protection. The cliche breaking positioning, reinforced by the custom aluminum-finished packaging, contributed to defining Residue as a high-end lifestyle product. Typography, layouts and packaging are designed to blend together, creating a consistent elevated visual imagery.
RESIDUE_01.JPG
VTR_02.mp4
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Midday
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Branding
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2026
Midday is a contemporary sandwich bar born in the heart of New York. With a curated list of offerings made from natural ingredients, the brand targets busy people who’s eating on the go without compromising on quality and taste. That’s why the crafted vision positions the shop at the edge of lifestyle and minimal streetwear, deleting the noise and delivering a simple yet curated message.
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Midday
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Branding
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2026
Midday is a contemporary sandwich bar born in the heart of New York. With a curated list of offerings made from natural ingredients, the brand targets busy people who’s eating on the go without compromising on quality and taste. That’s why the crafted vision positions the shop at the edge of lifestyle and minimal streetwear, deleting the noise and delivering a simple yet curated message.
MIDDAY_01.JPG
VTR_02.mp4
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